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The journal

How it is actually done.

Seasoning a tagine, brewing tea properly, the hammam in the right order — written by people who sell the things, not by a copywriter.

More from the shop

Everything else we have written.

Named after the blue city

Chefchaouen, in the Rif mountains — the walls are painted, and so is the shop.

Chosen by us in Morocco

A pallet leaves Casablanca every fortnight. Nothing here is drop-shipped.

Weighed out by hand

Eighteen bins along the counter, ground the hour you order it.

Try: argan · ghassoul · bakhour · tagine · couscous